When did 16 become the new 18?

 

I have certainly noticed this recently as I have a son who turned 16 in April and the trend seems to have appeared where the parents throw their little 16yr old cherubs a party at home, complete with alcohol.

First of all I didn’t do this and my son was very happy to get a load of his mates together for a boys day out paintballing. However, he has recently been to one or two of these parties although one was for a 17yr old. Second of all I don’t really think it’s appropriate to be encouraging your 16 or 17yr old son or daughter to drink accessibly in your house. You may be able to trust your own child but really is it a good idea to let all their mates loose in your house with alcohol at the ready.

This has made me think back to when I was 16 ( which is many, many moons ago now!). I remember going out with my friends acquiring a bottle of cider that we would all share and then make my way home, scuttling to my room before I had to face my parents hoping they didn’t realise I had been drinking. We used to sneak a drink is what I’m getting at, I was never allowed to have a drink at that age at home regardless until I was actually 18 and I was certainly never brave enough to ever get blatantly drunk at that age! When you turned 18 that was when you would maybe have had a party and obviously the big thing was that you could actually go up to the bar and order your own drink!

So for this era of teens everything seems to be getting earlier and earlier, almost to the point of what on earth do they have to look forward to.

Now I used to be of the opinion that I would not supply my son with alcohol nor would he drink underage in my house. However, a year or two ago I did attend an event by Drinkaware which concentrated more on teaching your teen to be sensible with alcohol. I mean they may see you drink your glass or two of wine at night to unwind, or get drunk at family get togethers or parties, therefore it made more sense not to do one thing but tell them another, but to teach them responsibility around alcohol.

I know everyone will have their own opinion on this but it is less of a black and white issue these days. I have been lucky so far as my eldest hasn’t seem in a hurry to have a drink or get drunk but I know my youngest who is 14 will certainly be a different story, so I am at least hoping to gain some experience via my eldest and have learned by any mistakes I may make with him along the way.

For now though I feel lucky as my eldest who has started going to more parties has openly said there will be alcohol there and that some of his mates will be drinking. We offer him a lift there and back and are on the end of the phone waiting for any problems. We have told him at any of these parties if anything occurs and gets out of hand he is to go outside and call us to come and get him. He also made us proud a few weeks ago when he went to his friends party and ended up looking after another of his friends( who had actually lied to his parents about where he was going) and then they called his mum to come and get him as he was starting to get aggressive due to drinking too much. I certainly would rather know where my teen is and what he is doing and at least be prepared than be the mortified and furious parent who is called to come and get my son due to him being ‘plastered’! We did have a chat about what had happened and I did tell him they had done the right thing phoning the boy’s mum. It did lead on to a great conversation about how easy it is for that age group to quickly overdrink and feel the affects afterwards, which they are unable to control.

What is worrying though is when will 14 become the new 16!

** NOT A SPONSORED POST** I just wanted to spread word about their website which has lots of great information. For more go to drinkaware.co.uk

Have PR’s forgotten about teenagers?

I have definitely been thinking about this for a while now with regards to the blogging world.

It almost seems like companies and their PR’s are only interested in children under a certain age. Once they hit major the major teenage years it looks as though there are no need for reviews from any sort of company!

Yet I think this is an important part of the market. People are always talking online about their teens, how to engage them in activities with the family, how to occupy them over the school hols etc.

Gone are the days of walks in the woods, trips to the park and indoor craft days! Teenagers like technology, films, music, apps, online games, games for consoles all of which do not stop being interesting at the age of 12. So how do these products get reviewed, say games or films aimed at a 15 and above age group. Also, do companies then think that all teens do not want a day out with their family? Of course they do but they want a day out that is aimed at their age group, Theme parks, theatre shows, beauty and hair products, clothing, books,  films , tourist attractions or even restaurants such as TGIF’s etc that are aimed at the teenage and above market.

Now I’m not doing this for freebies ( although the teens would certainly like anything for free- they are all leeches LOL) but the blogging world is flooded with reviews of everything and I mean everything to do with babies, toddlers and younger children- but surely the market does not stop there!

So, where are these companies or PR’s who are in charge of marketing these sorts of places? For it seems these are non existent in todays blogging world. Yet for all our complaining about our teenagers attitudes and know it all confidence, would they make the best reviewers? They would certainly be honest ( maybe that is too frightening for most companies)and would definitely tell you in no uncertain terms whether a product or place was worth the money, or even of any interest to that age group. But if a product, item or place was interesting, or worth the money or just simply a great product then they would certainly be telling their mates wouldn’t they?

So, tell me why do PR’s ignore the teen market?

Can we have Remembrance day before the commercial Christmas advertising madness?

First of all don’t get me wrong I LOVE CHRISTMAS! I really do, my decs go up at the start of Decemeber and my teens still get their own filled advent calendar and we watch all the Christmas films going, and my youngest also has the Christmas music playing continuously.

However, with all the talk over the new John Lewis TV advert and all the other large companies following suit with theirs I have become unbelievably annoyed.

It is Remembrance Day this Sunday with the actual 11th day being early next week, so why Oh why are we inundated with bloody Christmas adverts already. Ok I’m also guilty of getting sorted for the season early, I have my cards etc and am making my lists for pressies and have already started buying all my festive chocs etc. I know some shops even have had their Christmas stuff in and on sale even before Halloween, and I realise there is a huge commercial value for businesses on the lead up to the big day. I have no problem with the shops gearing up for the Christmas frenzy that would never be changed ever.

However, I do object to the showing of Christmas adverts before we have even had Remembrance Day! I may just be in the minority here but I really don’t care. Having been in the Royal Air Force myself along with my OH I feel unbelievably strong about this. The British legion do their best every year to raise as much as possible along with showing respect for all the fallen brave men who died for us to have the freedom we enjoy today. Almost everyone will have had a very distant relative who fought in the wars for our behalf.

Now I know there is no real commercial value to Remembrance Day ( apart from what is charitably raised) and that this year to mark the 100 year anniversary the ceramic poppies at the Tower of London will have gone a long way to raise awareness, allow people to pay their respects while also raising a phenomenal amount thanks to those who were lucky enough to buy one.

So why does it feel as though it is being forgotten amongst the Christmas commercial mayhem? It is the 100th year anniversary as well so is certainly extra special, and just because it’ goes back to remembering the 1st World War doesn’t mean we cannot also remember all of those who have in recent years lost their lives in places like Afghanistan, something that is very close to home for many people, as we do every year.

So please what is 1 weeks difference between releasing the special Christmas adverts by companies this week or waiting until the 12th November out of respect? Surely people will still be buying their Christmas pressies and goodies from the shops but at least it will feel as though major companies are showing their respect by leaving the adverts until after Remembrance Day!! Even by doing so there is still a huge lead up to Christmas Day, plenty in fact.

Each poppy representing a fallen soldier from the war!

Each poppy representing a fallen soldier from the war!

So, am I in the minority here?